The Southern Colorado Press Club has used many formats for the Sheepdip Media Excellence Awards, the group honored its own for the first time in 1980, recognizing people such as Mel Harmon in public relations, John Suhay in photo/graphics and Jack Duane in radio. Candidates were chosen by committee and the final decision was made by the Press Club board. No awards were presented in 1991 and the process evolved through the 1990s and early 2000s, when the Woolies were created for submitted work. Press Club returned to the original format for Media Excellence in 2012 and then turned to the membership to vote electronically in 2015. That procedure was in place again for 2018 and 2019. The following nominees were chosen by a committee of Press Club members and approved by the Press Club board before the membership vote.
2022 honorees
RADIO/TELEVISION: Rev 89.5 play-by-play team (Brandon Samora, Brad Teter, Kevin Hernandez)
PRINT: Luke Lyons, formerly Pueblo Chieftain
GRAPHIC/VIDEO DESIGN/PHOTOGRAPHY: CSU Pueblo Foundation Christmas Card produced by Daniel Minich
SOCIAL MEDIA: Jennifer De Groot
PUBLIC RELATIONS/MARKETING: Sommer Street
PODCAST/WEBCAST: Leading the Pack (CSU Pueblo Alumni Association Podcast) hosted by Tracy Samora
2020-21 honorees
RADIO/TELEVISION: JJ Valentine
PRINT: Steve Henson, Pueblo Chieftain
VIDEOGRAPHY/PHOTOGRAPHY: Tom Urdiales, Hippo Productions
GRAPHIC/WEB DESIGN: Jeff Miller, Pueblo Web Designs
DEVELOPMENT: Martha Simmons, Pueblo Community College Foundation
ADVERTISING/MARKETING/PUBLIC RELATIONS: Sarah Joseph, Pueblo Department of Public Health and Environment
2019 honorees
RADIO/TELEVISON: Carly Moore, Fox 21
PRINT: Jon Pompia, The Pueblo Chieftain
SOCIAL MEDIA: CSU-Pueblo Foundation
PUBLIC RELATIONS/MARKETING: Julie Rodriguez, Black Hills Energy
DEVELOPMENT: Lillian Bui, Pueblo Zoo
GRAPHIC/VIDEO/DESIGN/PHOTOGRAPHY: Tyler Lundquist, Media Center
2018 honorees
RADIO/TELEVISION: Mike Macias, KRDO
PRINT: Anthony Mestas, The Pueblo Chieftain
PHOTO/VIDEO: Christopher May, photographer-in-residence at the Arts Center
SOCIAL MEDIA: Tim Zercher, EasySocial
GRAPHIC DESIGN: Ally Sullivan
PUBLIC RELATIONS/MARKETING: The Pueblo Zoo
DEVELOPMENT: Laura Kelly, Pueblo Community Health Center.
2017 honorees
RADIO/TELEVISION: Jim Brooks, Fox Sports Radio
PRINT: Regan Foster, The Pueblo Chieftain
PHOTO/GRAPHICS: Mo Valdez, Last Leaf Printing
ELECTRONIC MEDIA: Sam Ebersole, Colorado State University-Pueblo
PUBLIC RELATIONS/MARKETING: Dawn Sanchez, U.S. Forest Service
DEVELOPMENT: Todd Kelly, CSU-Pueblo Foundation
2016 honorees
RADIO/TELEVISION: Jenna Mangino, REV-89
PRINT: Joe E. Cervi, The Pueblo Chieftain
PHOTO/GRAPHICS: Courtney Woodka, Pueblo City-County Library District
ELECTRONICS: ITS at CSU-Pueblo
PR/MARKETING: Ken White, Southwest Motors
DEVELOPMENT: Jim Richerson, Sangre de Cristo Arts & Conference Center